Your Ultimate E-Commerce Business Enabler
Unlock Your Brand's Potential
Our expertise spans the digital landscape - from TikTok to Shopee and beyond. We'll help you expand your reach and maximize your revenue streams.
Maximize Your Marketing Prowess
Leverage Le Defi's social media marketing mastery to elevate your brand.
Amplify Your Marketing Impact
Leverage our proven expertise to transform your marketing investments into tangible business growth.
Discover Our Top Creators
Yina Goh on TikTok
Vanny on TikTok
yilingoh on TikTok
KiKi on TikTok
AngBorSG JJJ on TikTok
Fredyjays Maxx on TikTok
Sgcarparkgirl on TikTok
Urbanlionsg on TikTok
Karen Kwin on TikTok
𝑲𝒚𝒂𝒏'𝒔 𝑴𝒖𝒎𝒎𝒚 on TikTok
Social Media E-Commerce Growth in Southeast Asia
According to a recent TikTok study, "67% of users say TikTok inspires them to shop even when they’re not planning to." This highlights the powerful influence of live commerce in driving impulsive buying behavior.
High Smartphone Penetration
Widespread smartphone access fuels live-streaming adoption.
Young Population
Southeast Asia's youthful demographic is driving the rise of live-streaming.
Growing Internet Access
Improved internet connectivity is essential for seamless live-streaming.
Impact of Live Commerce
Live commerce is changing consumer buying habits.
- Shopee, being the largest player in Southeast Asia, continues to grow its GMV and at the same time maintains its market share at about 48%.
- TikTok Shop, after having almost quadrupled its GMV in 2023, is now at the same scale as Lazada and Tokopedia - the oldest players amongst the quartet. A merger with Tokopedia in Indonesia pits it against Shopee at a similar scale.