CREATOR & VIDEO CAMPAIGNS · SINGAPORE

Give the right creators a clear brief.

Build product-led content around your audience, with coordinated creator selection, briefs, approvals and a clear path to purchase.

AI-generated illustration of a creator presenting a product to a camera with production support

What the service adds

01

Presenters demonstrating packaged products to a livestream camera

A campaign needs more than a booking

We coordinate creator sourcing, outreach, briefing, sample logistics, schedules and content approvals. The aim is a consistent product story with clear delivery responsibilities.

02

Presenters demonstrating skincare products at a livestream table

A brief creators can use

Translate the product story into audience questions, demonstration points, approved claims, format requirements and a useful next action. Agree content usage and approvals as part of the campaign scope.

03

Camera and lighting setup for a product presentation in a retail store

Follow-through after the post

Keep track of agreed deliverables and review available campaign results. For affiliate work, confirm partner responsibilities, commission arrangements and the reporting basis before launch.

Two presenters demonstrating skincare products at a livestream table

Product-led demonstrations need a clear brief and coordinated delivery.

You need more than a list of influencers.

Creator fit, product understanding and well-managed approvals shape the work. Plan the content and usage rights early, then keep the campaign moving with clear ownership.

What we can help with

Find the fit

Define the audience, content approach and creator-selection criteria.

Brief & coordinate

Align product training, deliverables, approval stages and production timing.

Connect to commerce

Plan shopping links or a relevant enquiry journey and review agreed campaign measures.

What we’ll need from your team

  • A clear campaign objective and target audience
  • Product samples and an approval contact
  • Agreed content usage rights and deliverables
  • Transparent creator, production and media budgets

Is affiliate management provided by Le Defi?

Where a specialist delivery partner is involved, the proposal sets out the provider, scope and division of responsibilities.

Can we approve creators and content?

The approval process, deliverables and turnaround requirements are agreed before production.

Tell us what you want to grow.

Share your brand, shop or website link, and your main challenge. We’ll discuss fit, scope and a sensible next action.

Le Defi Pte. Ltd.
Registered office: 29 Lorong 29 Geylang, #03-01, Singapore 388078
UEN: 202340707K

sales@ledefi.co · WhatsApp +65 8751 1131 · Enquiry privacy