Yina Goh on TikTok
Vanny on TikTok
yilingoh on TikTok
KiKi on TikTok
AngBorSG JJJ on TikTok
Fredyjays Maxx on TikTok
Sgcarparkgirl on TikTok
Urbanlionsg on TikTok
Karen Kwin on TikTok
𝑲𝒚𝒂𝒏'𝒔 𝑴𝒖𝒎𝒎𝒚 on TikTok
According to a recent TikTok study, "67% of users say TikTok inspires them to shop even when they’re not planning to." This highlights the powerful influence of live commerce in driving impulsive buying behavior.
Shopee, being the largest player in Southeast Asia, continues to grow its GMV and at the same time maintains its market share at about 48%.
TikTok Shop, after having almost quadrupled its GMV in 2023, is now at the same scale as Lazada and Tokopedia - the oldest players amongst the quartet. A merger with Tokopedia in Indonesia pits it against Shopee at a similar scale.